編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-810-027 | Novasys Medical | Hamermesh, Richard G.;Barley, Lauren | Entrepreneurship | Case Studies on Biopharmaceutical and Medical Industrie( . ) |
2 | IMD734 | Digital Transformation at Novartis to Improve Customer Engagement | Marchand, Donald A.;Bochukova, Polina | General management | Case Studies on Biopharmaceutical and Medical Industrie( . ) |
3 | 9-515-052 | Philips Healthcare: Marketing the HealthSuite Digital Platform | Quelch, John A.;Rodriguez, Margaret L. | Marketing | Case Studies on Biopharmaceutical and Medical Industrie( . ) |
4 | IN1210 | Mindray Medical International Limited: Going Global from China | Chattopadhyay, Amitava;Zhou, Dongsheng;Wan, Fang | Marketing | Case Studies on Biopharmaceutical and Medical Industrie( . ) |
5 | 9-614-032 | GE and the Industrial Internet | Lakhani, Karim R.;Iansiti, Marco;Herman, Kerry | Operations management | Case Studies on Biopharmaceutical and Medical Industrie( . ) |
6 | 9-714-424 | Amgen Inc.: Pursuing Innovation and Imitation? (A) | Mackenzie, Ian W | Other | Case Studies on Biopharmaceutical and Medical Industrie( . ) |